Men And Gift-Giving: Golden Rules To Shopping For Women's Jewelry

Jewelry is one of the more thoughtful gifts a man can present the special woman in his life. However, choosing jewelry continues to stump many males. Assailed with doubt, men often opt to give safe gifts such as flowers and chocolate. It is not hard to understand the quandary. What if she does not like the choice? What if it doesn't fit? What if it's too expensive? While shopping for women's jewelry may seem like an art, it can be successfully accomplished by nearly any man. Following are some golden rules to shopping for women's jewelry:

1. Do your homework.
Knowing where to begin when purchasing a piece of jewelry for a special woman can be a daunting experience. Many men are unfamiliar with the various gems and types of metals available on the market today. What are the "4 Cs" and how do they affect the value of a piece? Before entering a jewelry store, do a little homework and learn as much as possible about jewelry. From precious stones and metals to prices and retailers, preparation can go a long way. Armed with a bit of information, walking into the jewelry store will seem less intimidating.

2. Don't be afraid to ask questions.
Despite not wanting to seem inexperienced, it is a mistake to charge through a jewelry purchase without asking for direction or clarification. This can be a recipe for disappointment on the part of the receiver. The questions can and should begin with the woman. What types of jewelry does she like? What does she dream of wearing? Enlist the help of a female friend or family member who can provide additional insights into your love one's style and tastes. At the jewelry store, provide the jeweler with details about her likes and dislikes. These professionals can offer suggestions you may not have considered and can also steer you in the right direction.

3. Bigger is not always better.
Many may dream of presenting a special woman with the biggest, brightest diamond possible. However, the reality is she may not truly really want the biggest diamond in the store. Again, this is where doing one's homework is so important. Choose a piece that truly resonates with her tastes.

4. Set a budget.
It might feel uncomfortable talking about one's budget, but it's important to have a clear idea of what you can comfortably spend before making a purchase. It's not a bad idea to shop around and make notes on selection and price range - who offers the best quality for the price? An educated consumer will be able to differentiate between karat weight, cut and other elements that affect price. A little preparation also instructs one on the beautiful and popular stones that may be more affordable than others. At the same time, an occasion might call for pulling out all of the stops. Jewelry is considered, after all, the ultimate symbol of eternal love.

5. Know her size.
For the man who wants to purchase a ring or bracelet, size is important. Those looking to make an impression with the gift of jewelry should take the time to learn her size. Buying a piece of jewelry which fits properly shows her you've taken the time and effort to do it right - that in itself speaks volumes. Imagine her delight when she takes out the ring and it fits perfectly. Imagine her disappointment if she has to wait to have the ring re-sized before showing it off to all of her girlfriends.

About the Author

Lewis Jewelers is proud to carry the full line of Pandora Jewelry. Pandora bracelets, Pandora charms, and Pandora beads are only a part of the collection. For more information, Lewis Jewelers, 2000 West Stadium Blvd., Ann Arbor, Michigan, 48103, 877-88-LEWIS or visit the website.

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